How American Press Institute Fundraises

Email mix

How American Press Institute splits its email program across the seven fundraising email types — led by newsletter/update (90%).

Send volume — last 12 months

Recent subject lines

Real subject lines American Press Institute has used — a swipe file of what actually lands in the inbox.

• Design a news relationship worth returning toNewsletter/UpdateOct 2026
• API at 80: Building connections since the beginningNewsletter/UpdateOct 2026
• Navigating barriers to AI integration in your newsroomNewsletter/UpdateOct 2026
• Celebrating 80 years of the American Press InstituteNewsletter/UpdateSep 2026
• Measuring civic value: Create an impact learning loopNewsletter/UpdateSep 2026
• Addressing trust gaps in Americans’ press freedom concernsNewsletter/UpdateSep 2026
• The nuance of news avoidanceNewsletter/UpdateSep 2026
• Measuring civic value: Build impact into your editorial strategyNewsletter/UpdateSep 2026
• Applying journalism to everyday information needsNewsletter/UpdateSep 2026
• 4 factors influencing midterm misinformationNewsletter/UpdateSep 2026
• Measuring civic value: Rethink your impact signalsNewsletter/UpdateSep 2026
• The lasting power of 9/11 coverageNewsletter/UpdateSep 2026
• Build a community network to surface impactRe-engagementSep 2026
• Why people are turning to influencers for local informationNewsletter/UpdateSep 2026
• Finding capacity for accountability reportingNewsletter/UpdateSep 2026
• Collaborate with non-news experts: 4 practical perspectivesNewsletter/UpdateAug 2026
• Design engagement to build and measure trustNewsletter/UpdateAug 2026
• News as an engagement and literacy tool in schoolsNewsletter/UpdateAug 2026
• Collaborate with non-news experts: Build something togetherNewsletter/UpdateAug 2026
• How newsrooms are wading through AI slopNewsletter/UpdateAug 2026
• Trust is built by showing upNewsletter/UpdateAug 2026
• Collaborate with non-news experts: Call on experts to help with persistent problemsNewsletter/UpdateAug 2026
• How values shape AI policies in newsroomsEvent InvitationAug 2026
• Asking different questions about news avoidanceNewsletter/UpdateAug 2026
• Collaborate with non-news experts: Get inspired by non-news expertise and researchNewsletter/UpdateAug 2026
• Overcoming the proximity paradoxNewsletter/UpdateAug 2026
• Turn impact into better decisionsNewsletter/UpdateAug 2026
• Collaborate with non-news experts: Local news doesn't have to address community challenges aloneNewsletter/UpdateAug 2026
• Thank you for subscribing to API's Need to Know newsletterWelcome SeriesJul 2026

Email examples by type

Newsletter/Update

More newsletter examples →

Design a news relationship worth returning to

Newsletter/Update

Oct 7, 2026

API at 80: Building connections since the beginning

Newsletter/Update

Oct 5, 2026

Navigating barriers to AI integration in your newsroom

Newsletter/Update

Oct 2, 2026

Celebrating 80 years of the American Press Institute

Newsletter/Update

Sep 30, 2026

Welcome Series

More welcome examples →

Thank you for subscribing to API's Need to Know newsletter

Welcome Series

Jul 10, 2026

Re-engagement

More re-engagement examples →

Build a community network to surface impact

Re-engagement

Sep 9, 2026

Event Invitation

More event examples →

How values shape AI policies in newsrooms

Event Invitation

Aug 14, 2026