How American Ballet Theatre Fundraises

Email mix

How American Ballet Theatre splits its email program across the seven fundraising email types — led by newsletter/update (44%).

Send volume — last 12 months

Recent subject lines

Real subject lines American Ballet Theatre has used — a swipe file of what actually lands in the inbox.

• FRESH VISIONS AND TIMELESS CLASSICS | Ballet Spotlight 🍂Newsletter/UpdateSep 2026
• Purchase Your Seats TodayEvent InvitationSep 2026
• ABT Open Division Classes Are Back 🩰Newsletter/UpdateSep 2026
• Herman Cornejo and James Whiteside Take Their Final Bows With The CompanyNewsletter/UpdateSep 2026
• Secure Your Seats for ABT’s Upcoming SeasonsRe-engagementSep 2026
• Announcing ABT Studio Company's Fall 2026 Tour ✈️ The next generation of ABT talent is coming to a city near you!Event InvitationSep 2026
• Tickets On Sale Now for ABT’s 2026 Fall & 2027 Spring SeasonsEvent InvitationSep 2026
• Tickets Go On Sale Tomorrow!Event InvitationAug 2026
• ABT Studio Company Saturdays - Final Week 💥 Excerpts by Kyle Abraham and Brady FarrarNewsletter/UpdateAug 2026
• ABT Studio Company Saturdays 💥 VARIATIONS FOR THREE by Tiler PeckNewsletter/UpdateAug 2026
• ✨Save the Date! ABT's 2026 Fall Gala, Oct. 29✨Event InvitationAug 2026
• We Are Two Weeks Away from Tickets On Sale!Newsletter/UpdateAug 2026
• ABT Studio Company Saturdays 💥 LA BAYADÈRE SuiteNewsletter/UpdateAug 2026
• Explore Our SeasonsRe-engagementAug 2026
• ABT Studio Company Saturdays Return 💥 GRAND PAS CLASSIQUENewsletter/UpdateAug 2026
• Early Access to ABT Starts HereFundraising AppealJul 2026
• We Are Back at BAAND Together Dance Festival 🩰Event InvitationJul 2026
• ABT's 2026 Fall Season and 2027 Spring SeasonEvent InvitationJul 2026
• Last Chance to See SWAN LAKE 🦢Fundraising AppealJul 2026
• 2026 Dancer Promotions Announced!Newsletter/UpdateJul 2026
• Congratulations to Jarod Curley!Newsletter/UpdateJul 2026
• Congratulations to SunMi Park!Newsletter/UpdateJul 2026
• SYLVIA Behind The Curtain 🏹Fundraising AppealJul 2026
• ON STAGE THIS WEEK: SYLVIA 🏹Newsletter/UpdateJul 2026
• Your Perfect Date Night Starts at ABT ✨Event InvitationJul 2026
• Ormsby Wilkins's Final BowRe-engagementJul 2026
• Congratulations to Jake RoxanderNewsletter/UpdateJul 2026
• Did You Know? ABT Members Can Skip the Lines!Newsletter/UpdateJul 2026
• Last Performances of DON QUIXOTE🪭Newsletter/UpdateJul 2026
• Looking for Date Night Plans? 🩰Event InvitationJul 2026

Email examples by type

Newsletter/Update

More newsletter examples →

FRESH VISIONS AND TIMELESS CLASSICS | Ballet Spotlight 🍂

Newsletter/Update

Sep 15, 2026

ABT Open Division Classes Are Back 🩰

Newsletter/Update

Sep 10, 2026

Herman Cornejo and James Whiteside Take Their Final Bows With The Company

Newsletter/Update

Sep 8, 2026

ABT Studio Company Saturdays - Final Week 💥 Excerpts by Kyle Abraham and Brady Farrar

Newsletter/Update

Aug 29, 2026

Event Invitation

More event examples →

Purchase Your Seats Today

Event Invitation

Sep 12, 2026

Announcing ABT Studio Company's Fall 2026 Tour ✈️ The next generation of ABT talent is coming to a city near you!

Event Invitation

Sep 3, 2026

Tickets On Sale Now for ABT’s 2026 Fall & 2027 Spring Seasons

Event Invitation

Sep 1, 2026

Tickets Go On Sale Tomorrow!

Event Invitation

Aug 31, 2026

Re-engagement

More re-engagement examples →

Secure Your Seats for ABT’s Upcoming Seasons

Re-engagement

Sep 4, 2026

Explore Our Seasons

Re-engagement

Aug 9, 2026

Ormsby Wilkins's Final Bow

Re-engagement

Jul 6, 2026

Behind the Curtain: Discover ABT's Unity in Movement

Re-engagement

Jun 23, 2026

Fundraising Appeal

More fundraising examples →

Early Access to ABT Starts Here

Fundraising Appeal

Jul 28, 2026

Last Chance to See SWAN LAKE 🦢

Fundraising Appeal

Jul 17, 2026

SYLVIA Behind The Curtain 🏹

Fundraising Appeal

Jul 9, 2026

Witness Thrilling Debuts

Fundraising Appeal

Jun 15, 2026