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How Trickle Up Fundraises

Disaster/International Aid·New York, NY

A data-driven look at how Trickle Up fundraises by email. Based on 9 archived emails sent since Mar 2026, here are the real subject lines they write, how often they send, the mix of appeals vs. newsletters, the Mailchimp email platform they send from, the Give Lively donation platform they use, and the ads they run.

Emails archived

9

Send cadence

1.5/mo

avg. emails

Email platform

Mailchimp

Donation platform

Give Lively

Email mix

How Trickle Up splits its email program across the seven fundraising email types — led by event invitation (44%).

Event Invitation4 · 44%Newsletter/Update3 · 33%Welcome Series1 · 11%Fundraising Appeal1 · 11%

Send volume — last 12 months

Recent subject lines

Real subject lines Trickle Up has used — a swipe file of what actually lands in the inbox.

  • Our 2025-2026 Annual Report is Here!Sep 2026
  • FOLLOWING UP: A message from Paula after the August 10th Colombia EarthquakeSep 2026
  • Help Trickle Up Families in Colombia Rebuild after the August 10th EarthquakeAug 2026
  • Make an impact this Mother's DayMay 2026
  • 4/28 WEBINAR INVITE: Motherhood for Global GoodApr 2026
  • Welcome to the Trickle Up community 🫶🏽Mar 2026
Browse all Trickle Up emails →

Email examples by type

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Public, Societal Benefit nonprofitsTrickle Up profileNonprofits using MailchimpNonprofits using Give Lively

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