How Special Olympics Fundraises
A data-driven look at how Special Olympics fundraises by email. Based on 2 archived emails sent since Apr 2026, here are the real subject lines they write, how often they send, the mix of appeals vs. newsletters, the EveryAction email platform they send from, the Every Action donation platform they use, and the ads they run.
Email mix
How Special Olympics splits its email program across the seven fundraising email types — led by re-engagement (50%).
Recent subject lines
Real subject lines Special Olympics has used — a swipe file of what actually lands in the inbox.
- Happy Wellness Wednesday, GregFundraising AppealApr 2026
- When’s your birthday, Greg? Re-engagementApr 2026
Email examples by type
Ad campaigns
Facebook and LinkedIn ads Special Olympics has run, from the public ad libraries.
Special Olympics Wisconsin
Special Olympics Wisconsin is proud to be back at Loopy's Grill & Saloon for another unforgettable Polar Plunge! Come one, come all, and take the plunge to support thousands of athletes across Wisconsin—every splash makes a difference!
Special Olympics Wisconsin
When you donate to Special Olympics Wisconsin, you are not giving to an event. You are strengthening our mission pillars — inclusion, health, leadership, and community. Your dollar becomes a starting line. A finish line. A high five. A medal. A moment of “I can.” And for many of our athletes, that belief changes the trajectory of their entire lives. You can donate today or even organize your own Alternative Polar Plunge through March 31 — but most importantly, you can choose to give: https://bit.ly/40jnXri Because when you invest in our athletes, you invest in courage. In confidence. In dignity. In joy. And that impact lasts far beyond the water. 💙
Special Olympics Wisconsin
Show Wisconsin what inclusion looks like! The Polar Plunge for Special Olympics Wisconsin is our largest and most unique grassroots fundraiser. Plungers show their commitment to inclusion by raising funds for the cause, then jumping into icy waters. The Madison Polar Plunge is taking a deeper dive this year at the Henry Vilas Zoo, with plunging action happening at the adjacent beach on Friday, February 13 (LETR, corporate teams and schools can plunge Friday) and Saturday, February 14. This unique location offers an unforgettable setting for participants and spectators alike as we raise funds and awareness for Special Olympics Wisconsin. It will be an unforgettable weekend for a great cause!
Special Olympics Wisconsin
La Crosse… it’s almost time. ❄️ Every day, our athletes show courage, commitment, and resilience on and off the field. This Saturday, we match that courage with action at the Polar Plunge. 📅 Saturday, March 7 📍 Black River Beach When you plunge, sponsor a team, or make a donation, you help expand access to sports, health resources, leadership opportunities, and inclusive community experiences across Wisconsin. 💙 There’s still time to get involved or support the mission: https://bit.ly/4reLAMg Will you take the leap with us?
Special Olympics Wisconsin
Join us at Fiserv Forum on October 2, 2025! Feel the energy. See the joy. Beyond Gold is more than an event. It’s a celebration of courage, progress, and unity, blending heartfelt athlete stories, inclusive activities, and a dinner-and-dance experience that resonates. Your presence is a message that inclusion matters. Buy your ticket or book your table today.
Special Olympics Wisconsin
Show Milwaukee what inclusion looks like. The Polar Plunge for Special Olympics Wisconsin is our largest and most unique grassroots fundraiser. Plungers show their commitment to inclusion by raising funds for the cause, then jumping into icy waters. Special Olympics Wisconsin is proud to host its first-ever mobile plunge unit, bringing a new level of excitement and accessibility to the Polar Plunge experience. This mobile plunge will take place on Friday, February 6, at the Milwaukee County Zoo, offering participants a unique and thrilling way to support thousands of athletes across the state. Join us for this unforgettable event and help make a difference in the lives of individuals with intellectual disabilities!
Special Olympics Wisconsin
Today is the day to support Special Olympics Wisconsin, by simply ordering your favorite sub! Celebrate Jersey Mike’s 15th Annual Month of Giving! Make a donation all month long at your local Jersey Mike’s and make sure to stop by today, March 26 for Day of Giving, when 100 percent of sales will be donated to Special Olympics Wisconsin. Learn more at jerseymikes.com/MOG
Special Olympics Wisconsin
Celebrate Jersey Mike’s 15th Annual Month of Giving! Make a donation all month long at your local Jersey Mike’s and make sure to stop by March 26 for Day of Giving, when 100 percent of sales will be donated to Special Olympics Wisconsin. Learn more at jerseymikes.com/MOG
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