How New America Fundraises
A data-driven look at how New America fundraises by email. Based on 10 archived emails sent since Feb 2026, here are the real subject lines they write, how often they send, the mix of appeals vs. newsletters, the Mailchimp email platform they send from, and the ads they run.
Email mix
How New America splits its email program across the seven fundraising email types — led by event invitation (60%).
Send volume — last 12 months
Recent subject lines
Real subject lines New America has used — a swipe file of what actually lands in the inbox.
- 🪖 The Thread: Peter Bergen on 25 Years of the War on TerrorEvent InvitationSep 2026
- 💸 The Thread: Student Loan Changes Are HereEvent InvitationJul 2026
- Us@250 | Miles to Go: Stories of Us at 250Newsletter/UpdateJun 2026
- 📫 The Thread: After the Blow to Voting Rights, Here’s a Reason for HopeEvent InvitationJun 2026
- 🇺🇲 The Thread: What to Read, Watch, and Listen to as America Turns 250 Event InvitationJun 2026
- 🔍 The Thread: How to Spot a DeepfakeEvent InvitationMay 2026
- New America Leadership Transition AnnouncementNewsletter/UpdateApr 2026
- 🗳️ The Thread: A Better Alternative to the SAVE ActEvent InvitationApr 2026
- 🧵 Reintroducing The Thread: Policy, Equity, and CultureNewsletter/UpdateMar 2026
- New America: Please Confirm SubscriptionNewsletter/UpdateFeb 2026
Email examples by type
Event Invitation
More event examples →
🪖 The Thread: Peter Bergen on 25 Years of the War on Terror
Event InvitationSep 9, 2026
💸 The Thread: Student Loan Changes Are Here
Event InvitationJul 7, 2026
📫 The Thread: After the Blow to Voting Rights, Here’s a Reason for Hope
Event InvitationJun 2, 2026
🇺🇲 The Thread: What to Read, Watch, and Listen to as America Turns 250
Event InvitationJun 2, 2026
Newsletter/Update
More newsletter examples →
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