How (RED) Fundraises
A data-driven look at how (RED) fundraises by email. Based on 3 archived emails sent since Apr 2026, here are the real subject lines they write, how often they send, the mix of appeals vs. newsletters, the Mailchimp email platform they send from, the Classy donation platform they use, and the ads they run.
Email mix
How (RED) splits its email program across the seven fundraising email types — led by newsletter/update (100%).
Send volume — last 12 months
Recent subject lines
Real subject lines (RED) has used — a swipe file of what actually lands in the inbox.
- What’s Cookin’?Newsletter/UpdateJul 2026
- Celebrating Pride (...And So Many Other Things)Newsletter/UpdateJun 2026
- We Made History. Again.Newsletter/UpdateApr 2026
Email examples by type
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